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Privacy & Security Policies

Privacy & Security Policies

Privacy Policy

Information Collection & Use

Registration

In order to use some features of this Web site, you must first complete the registration form and create a user name and password. During registration you are required to give contact information (such as name and email address). We use this information to contact you about the services on our site in which you have expressed interest.

If you opt-in to receive additional communications such as our newsletter(s), we will use your email address to send you that content.

Shirts & Caps, Inc. d/b/a TrailStop.com is the sole owner of the information collected on TrailStop.com. Shirts & Caps, Inc. d/b/a TrailStop.com collects personally identifiable information from our users at several different points on our Web site.

Orders

If you purchase a product or service from us, we request certain personally identifiable information from you on our order form. You must provide contact information (such as name, email, and shipping address) and financial information (such as credit card number, expiration date).

We use this information for billing purposes and to fill your orders. If we have trouble processing an order, we will use this information to contact you.

During the order process, you may be presented with the opportunity to opt-in to receive our newsletter(s). If you do so, we will use the contact information you provided to send you that content.

Surveys or Contests

We may provide you the opportunity to participate in contests or surveys on our site. If you participate, we will request certain personally identifiable information from you. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and shipping address), and demographic information (such as zip code).

We use this information to notify contest winners and award prizes and to improve the site (in the case of anonymous information collected in surveys).

We may use a third party service provider to conduct these surveys or contests; that company is prohibited from using our users' personally identifiable information for any other purpose. We will not share the personally identifiable information you provide through a contest or survey with other third parties unless we give you prior notice and choice.

Tell-A-Friend

If you choose to use our referral service to tell a friend about our site, we will ask you for your friend's name and email address. We will automatically send your friend a one-time email inviting him or her to visit the site. Shirts & Caps, Inc. d/b/a TrailStop.com stores this information for the sole purpose of sending this one-time email and tracking the success of our referral program.

Your friend may contact us to request that we remove this information from our database.

Uses of Information

The personally identifying information you provide is only used for the purpose for which you provided that information.

Aggregate, non-personally identifying information is used to improve the site by analyzing overall trends of our guests and determining common interests in features and site changes.

Communications from the Site

Special Offers and Updates

We will occasionally send you information on products, services, special deals, and promotions if you have registered for our opt-in newsletter(s).

Out of respect for your privacy, we require that you opt-in to receive these types of communication. At any time you can opt-out by signing in to your account and unsubscribing from the newsletter(s) or by contacting us.

Newsletters

If you wish to subscribe to our newsletter(s), we will use your name and email address to send the newsletter to you. Out of respect for your privacy, we provide you a way to unsubscribe. Please see the "Choice and Opt-out" section.

Service-related Announcements

We will send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email.

Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your account by contacting us.

Customer Service

Based upon the personally identifiable information you provide us, we will send you a welcoming email to verify your username and password. We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by email or telephone, in accordance with your wishes.

Profile

We store information that we collect through cookies, log files, clear gifs, and third party sources to create a "profile" of your preferences. We tie your personally identifiable information, and your purchasing history, to information in the profile, in order to provide tailored promotions and marketing offers and to improve the content of the site for you.

We do not share your profile with other third parties.

Supplementation of Information

In order to provide certain services [specify] to you, we may on occasion supplement the personal information you submitted to us with information from third party sources. [Use all that apply to your business model.]

Address Verification

We use the United States Postal Service to verify your address, in order to reduce the possibility of incorrect shipments.

Information Sharing and Disclosure

Aggregate Information (non-personally identifiable)

We share aggregated demographic information about our user base with our partners and advertisers. This information does not identify individual users.

We do not link aggregate user data with personally identifiable information.

Personally identifiable information

We share personally identifiable information with third parties, only as described below and only to fulfill the purpose for which you provide that information.

Agents

We use a credit card processing company to bill you for goods and services. This company does not retain, share, store or use personally identifiable information for any other purposes.

Legal Disclaimer

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our web site.

Choice and Opt-out

We provide you the opportunity to 'opt-out' of having your personally identifiable information used for certain purposes, when we ask for this information. For example, if you purchase a product/service but do not wish to receive any additional marketing material from us, you can indicate your preference on our order form.

If you no longer wish to receive our newsletter and promotional communications, you may opt-out of receiving them by following the instructions included in each newsletter or communication or by contacting us.

You will be notified when your personal information is collected by any third party that is not our agent/service provider, so you can make an informed choice as to whether or not to share your information with that party.

Log Files

As is true of most Web sites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users' movements around the site and to gather demographic information about our user base as a whole.

We do link this automatically-collected data to personally identifiable information to provide you with personalized suggestions based on your browsing history compared to the aggregate browsing history of all guests to our web site.

We use a third-party tracking service called Google Analytics that uses cookies to track non-personally identifiable information about visitors to our site in the aggregate to help us improve the site for all guests.

Cookies

A cookie is a small text file that is stored on a user's computer for record-keeping purposes. We use cookies on this site. We link the information we store in cookies to any personally identifiable information you submit while on our site to provide you with personalized suggestions based on your browsing history compared to the aggregate browsing history of all guests to our web site.

We use both session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate our site. A session ID cookie expires when you close you browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser's "help" file. Learn more about cookies.

We set a persistent cookie to store your passwords, so you don't have to enter it more than once. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our site.

If you reject cookies, you may still use our site, but your ability to use some areas of our site, such as contests or surveys, will be limited. Cookies must be enabled for the shopping cart feature of our site to be used.

Some of our business partners (e.g., advertisers) use cookies on our site. We have no access to or control over these cookies. See "Third Party Advertisers" section.

This privacy statement covers the use of cookies by TrailStop.com only and does not cover the use of cookies by any advertisers. See the "Third Party Advertisers" section.

Clear Gifs (Web Beacons/Web Bugs)

We employ or our third party advertising partner employs a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user's computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to our customers' personally identifiable information.

We use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these emails, please see "Choice and Opt-out."

Third Party Advertisers

The ads appearing on this Web site are delivered to users by Google Adsense, our advertising partner.

Google Adsense uses cookies and clear GIFs on this site, which allow it to recognize a user's cookie when a user visits this site. The information that Google Adsense collects and shares through this technology is not personally identifiable.

For more information about our third-party advertiser, or to learn more about the choices available to you regarding this anonymous information, please click here.

Links to Other Sites

This Web site contains links to other sites that are not owned or controlled by Shirts & Caps, Inc. d/b/a TrailStop.com. Please be aware that we, Shirts & Caps, Inc. d/b/a TrailStop.com, are not responsible for the privacy practices of such other sites.

We encourage you to be aware when you leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information.

This privacy statement applies only to information collected by this Web site.

Access to Personally Identifiable Information

If your personally identifiable information changes, or if you no longer desire our service, you may correct, update, or delete it by making the change on our member information page or by contacting us.

Security

The security of your personal information is important to us. When you enter sensitive information (such as credit card number and/or social security number) on our registration or order forms, we encrypt that information using secure socket layer technology (SSL).

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

If you have any questions about security on our Web site, you can email us.

Business Transitions

In the event Shirts & Caps, Inc. d/b/a TrailStop.com goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personally identifiable information will likely be among the assets transferred. You will be notified via prominent notice on our Web site for 30 days of any such change in ownership or control of your personal information.

Changes in this Privacy Statement

If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.

Contact Us

If you have any questions or suggestions regarding our privacy policy, please contact us.

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